Blog: Protecting Businesses and Their Owners

Want to Register a Trademark? Read This First!

The four most common grounds for refusal of a trademark application include the likelihood of confusion, a mark that is merely descriptive or deceptively misdescriptive, and use of surnames.  Each of these grounds can cause significant headache by forcing you to spend time and money defending the mark with the USPTO, with the possibility of losing and having to start over.  This expense is avoidable if a few tips are considered.

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